IRD
AI Visibility Audit
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Prepared by saigon.digital · June 2026
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Your buyers aren't just Googling "best B2B data provider Australia" anymore — they're asking ChatGPT, Perplexity, and Gemini which sales prospecting tool to choose. This audit shows exactly where IRD Group stands, who's winning, and what to do next.
Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where IRD Group stands in the AI search era — and how competitors are actively reshaping the narrative around B2B sales intelligence in Australia.
IRD Group has been a trusted name in Australian B2B data since 2001, serving sales teams across marketing, media, and IT with Prospector — a curated intelligence platform covering 200,000+ ANZ companies. But the way buyers discover sales tools has fundamentally changed. When sales directors and marketing leaders ask ChatGPT, Google AI, or Perplexity "what's the best B2B data provider in Australia?", Firmable, ZoomInfo, and Apollo appear instantly — and IRD Group is nowhere in the answer. With a domain rating of just 6, only 3 organic keywords, and virtually zero organic traffic, Prospector is invisible to the AI engines that are rapidly replacing traditional search. Competitors with 8–14x your domain authority are producing the comparison content, category guides, and structured data that AI models ingest — and every month that gap compounds.
We tested how IRD Group and Prospector appear when potential buyers ask AI tools to recommend B2B data providers and sales prospecting tools in Australia. Here's what we found.
ChatGPT does not mention IRD Group or Prospector in any Australian B2B data or sales intelligence queries. Firmable, ZoomInfo, Apollo, and Cognism dominate all recommendations for the ANZ market.
Google AI Overviews for "best B2B data provider Australia" and related queries feature Firmable, InfobelPRO, ZoomInfo, and KnowFirst. IRD Group does not appear in any tested AI Overview snippet.
Perplexity draws from high-DR comparison content and review platforms. With a DR of 6 and no presence on G2/Capterra review pages for this category, IRD Group has no signals for Perplexity to reference.
Gemini defaults to globally recognised brands (ZoomInfo, Apollo) and local leaders (Firmable) for Australian B2B data queries. IRD Group's minimal web presence means Gemini has no content to surface.
0 / 4 platforms cite IRD Group or Prospector in relevant AI-generated recommendations. This is a complete absence from the AI discovery layer — your 25-year brand heritage is invisible to the tools buyers increasingly rely on.
"Prospector vs Firmable" and "Prospector vs ZoomInfo" comparison pages, a definitive "Best Australian B2B Data Providers" guide, structured FAQ schema on product pages, G2 and Capterra profile optimisation, and a significant increase in referring domains through industry publications and partnerships.
We ran the exact searches your prospective buyers use when asking AI tools to recommend a B2B data provider or sales prospecting tool in Australia. Here's who appeared — and whether IRD Group was in the answer.
IRD Group and Prospector do not appear in any of the 4 tested buyer queries. The same competitors appear consistently: Firmable dominates all ANZ-specific queries (appearing in 4/4 results), while ZoomInfo (4/4), Cognism (2/4), and KnowFirst (3/4) fill the remaining positions. IRD Group's 25 years of ANZ market expertise is completely invisible to the AI engines that are increasingly driving B2B purchasing decisions.
IRD Group's genuine differentiation — human-curated sales triggers, daily media-scoured insights, and deep ANZ company intelligence since 2001 — is the exact kind of unique value proposition that AI models prioritise once they can discover it. The gap isn't product quality; it's that Prospector's value exists behind a paywall with no public-facing content for AI to reference. Creating that content bridge is the highest-leverage opportunity available.
These are the platforms currently winning AI recommendations in your market. Understanding why they're cited — and IRD Group isn't — reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| IRD Group You | 6 | Not Cited | Not Appearing | Not Cited | Audit target |
| Firmable | 48 | Cited | Appearing | Cited | Purpose-built ANZ B2B database with AI-driven buying signals. Publishes extensive "best Australian data provider" content, LinkedIn comparison guides, and category-defining blog posts. Dominates every local buyer query. |
| ZoomInfo | 85 | Cited | Appearing | Cited | Global market leader with highest DR in the category. Massive content library covering every comparison query. 600M+ contacts database and enterprise-grade reputation gives AI models strong signals to cite. |
| Apollo.io | 83 | Cited | Appearing | Cited | Strong freemium model drives massive user base and reviews. Extensive "Apollo vs" comparison content and a high-authority blog. Frequently cited in every "best sales prospecting tool" AI recommendation. |
| Cognism | 78 | Cited | Partial | Cited | Phone-verified data with growing APAC coverage. Extensive "sales intelligence tools" comparison guides on their blog. Strong G2 presence and third-party review content drives AI citation. |
| KnowFirst | 11 | Not Cited | Partial | Not Cited | ABN-verified Australian company data with ASIC registry integration. Despite low DR, strategic positioning as "Australia's largest business database" with structured data earns partial AIO visibility. |
Badge key: Cited Partial Not Cited DR scores from Ahrefs API (June 2026).
These are the highest-leverage changes IRD Group can make right now to start earning AI recommendations within 60–120 days.
Comparison content is the #1 format AI models extract when building recommendation lists. Firmable, ZoomInfo, and Apollo all publish extensive "vs" content — IRD Group has none. Creating honest, structured comparison pages with FAQ schema that highlight Prospector's unique strengths (human-curated triggers, 25 years of ANZ expertise, daily media-scoured insights) gives AI models the content they need to include IRD Group in recommendations. This single content type can shift AI visibility faster than any other.
Every "best B2B data provider Australia" query is currently answered by competitor content or third-party publications that don't mention IRD Group. Publishing your own authoritative, regularly-updated guide — honestly comparing Prospector against alternatives with structured data markup, clear use-case recommendations, and pricing context — positions IRD Group as a category authority rather than an invisible participant. AI models strongly favour content from actual industry players who demonstrate expertise.
Prospector's value proposition lives behind a paywall with minimal public-facing content for search engines or AI to discover. Adding structured FAQ schema to product pages, creating "How Prospector Works" explainer content, publishing sample insights and case studies, and building a regular blog with ANZ market intelligence gives AI models something to index and reference. Combined with active G2 and Capterra profile optimisation, this builds the foundational content layer that makes all other efforts compound.
This audit shows the problem. We have a clear strategy to fix it — and results typically show within the first 60 days of engagement.
IRD Group has 25 years of ANZ market intelligence, 200,000+ curated company profiles, and a genuinely differentiated human-curated approach that no global competitor can match. What's missing is the AI-optimised content layer that translates this expertise into visibility on the platforms where your buyers are now making decisions. We've helped SaaS, data, and technology brands close exactly this gap. A 30-minute call is all it takes to map out a plan.
Nick Rowe · CEO & Co-Founder, Saigon Digital
Full GEO strategy, competitor content audit, structured data implementation, "Prospector vs" comparison content programme, authority-building roadmap, G2/Capterra optimisation, and monthly performance reporting — all focused on making IRD Group the #1 AI recommendation for B2B data in Australia.
Most clients start seeing AI citation improvements within 45–60 days. IRD Group's 25-year brand heritage, 175 referring domains, and genuine product differentiation provide a strong foundation to build on. Full competitive visibility typically achievable in 90–120 days with consistent content investment.
Firmable is aggressively claiming the "ANZ B2B data" category in AI results. Every month they publish more content, their position compounds. Sales directors and marketing leaders are increasingly asking AI "which Australian data provider should I use?" — and right now, the answer never includes IRD Group. Each month of inaction makes it harder and more expensive to reclaim visibility.